Yelp Representative visits Club to discuss benefits to business owners

Friday, 13 November 2015 11:22 Written by  Markoe-Boyd, Marlene Read 2465 times
Published in Bucks Blog

Gena Gold attended a weekly meeting of the club this month to discuss the online review platform, Yelp. Her presentation focused on the value of business owners using this site to promote their business.

Genna, an employee of Yelp, shared some interesting facts about Yelp - its users and its value.

For example:

- Yelp has 79 million unique monthly visitors.

- 57 percent of its users are 35 or over; 79 percent have college degrees; and 66 percent earn over 60,000 dollars and up per year.

- 82 percent of people who use Yelp, use it to make purchases.

- 89 percent make purchases within one week of visiting a business on Yelp.

- 80 percent of businesses get 3 star reviews and higher on Yelp.

As Genna expressed during her remarks, Yelp is a community and a way of life for many consumers therefore it is a good resource for businesses,

Last modified on Friday, 13 November 2015 11:37

Leave a comment